Firefox is my favourite browser. (You can read more about why here.)
One of my favourite features of Firefox is that it lets you (relatively) easily block companies from tracking your every movement around the web.
Although I feel too guilty about using an ad blocker on the web, on the basis that it deprives websites of advertising revenue, I feel quite within my rights to use tracking protection. The message I’m sending to advertisers and websites is that “you can show me advertising, as long as it’s not creepy!”. Once you activate the feature it’s amazing how many ads are blocked.
I won’t get into it in this post, but there are many reasons why advertisers and others using creepy tracking technology to follow your every movement on the web is a really bad idea. If you want to know more, I suggest you have a look at Don Marti’s blog.
I’ve been thinking a bit recently about why the world needs Firefox, and the ways in which Firefox can be sold to normal people who don’t know what open source software is and just like something which works. The challenge for Firefox, and Mozilla, lies in turning around this worrying trend:
I think what’s getting in the way of Firefox growing — or even retaining its market share — is the widespread perception that Google Chrome is “just better”. Moreover, Chrome is pre-installed on Android devices and available on iOS. With Firefox, by contrast, a potential user has to go the trouble of installing Firefox on Android, and it’s not even available on iOS (although that might change). Finally, Google has a huge ad network on which they run ads prodding you to try Chrome to speed up the web, an approach which Mozilla is unable to match.
I’m going to explore why we need browser competition, the similarities between the fight Firefox is currently engaged in and the one it fought against Internet Explorer in the 2000s, as well as how Firefox might break out of the declining (or at least not growing) user-base problem it’s currently in. Continue reading “Why the world needs Firefox more than ever”